Marketing State Insurance Coverage Programs: Experiences from Four States

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Marketing-State-Insurance-Coverage-Programs-Experiences-from-Four-States-pdf-1.pdf (318.79 KB)

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https://www.hilltopinstitute.org/wp-content/uploads/publications/Marketing-State-Insurance-Coverage-Programs-Experiences-from-Four-States-pdf-1.pdf

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http://hdl.handle.net/11603/13503

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A. All Hilltop Institute (UMBC) Works

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Date

2007-11

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reports
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This item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.

Subjects

state health insurance coverage initiatives marketing and enrollment strategies
telephone interviews with state officials and health insurance agents and brokers from Arizona, Montana, New Mexico, and Oklahoma

Abstract

This issue brief examines marketing and enrollment strategies in four states that have implemented coverage initiatives. It attempts to draw some conclusions on “best practices.” The Hilltop Institute (as the Center for Health Program Development and Management) conducted telephone interviews with state officials and health insurance agents and brokers from Arizona, Montana, New Mexico, and Oklahoma to elicit information about the relative success of various marketing strategies.