Every Little Girl's Dream: How Wedding Planners Can Make Dreams Come True While Fighting Pop Culture's Impact
Loading...
Links to Files
Permanent Link
Collections
Author/Creator
Author/Creator ORCID
Date
2018
Department
Communication Arts
Program
Citation of Original Publication
Rights
Abstract
Every day, thousands of couples in the United States say "I do" and take the leap from engaged to married. Unfortunately, with a fixed budget and limited time, it can be difficult for couples to plan the wedding that they strive to achieve on their own. According to the Occupational Outlook Handbook (2018), the field of event planning is set to grow in the upcoming years, and with that, the wedding industry will, too. With this surge in interest, weddings have also become much more commercialized. This includes television shows pitting brides against other brides and even their own families in an attempt to find a perfect dress or execute a perfect wedding, as well as televising the weddings of celebrities and royal couples, and magazines and newspapers boasting the lavish weddings of these individuals. These broadcasted events and articles may lead brides to have warped perceptions about how a wedding should go, how much it should cost, and what it should ideally look like in order to keep up with the social norms these marketed weddings set.
Wedding planners need to be able to work around the misconceptions that come from these reality show-style weddings and help couples to find what they want and what they need-which requires catering to their styles and budgets-if they are to plan an effective wedding. By researching current, popular wedding trends, the impact of pop culture on modem-day couples, and the average wedding budgets of 2018, wedding planners can understand couples' desires and effectively assist them in planning their dream weddings to cater to their wants without breaking a budget.