The Sweat Exchange
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Date
2017-05
Department
University of Baltimore. Yale Gordon College of Arts and Sciences
Program
Master of Fine Arts in Integrated Design
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This item may be protected under Title 17 of the U.S. Copyright Law. It is made available by the University of Baltimore for non-commercial research and educational purposes.
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Abstract
Technology is changing the way we exercise. A reported $120 million was spent on fitness and sport applications, with an estimated $400 million by 20161. Within this fitness market, there are hundreds of styles of exercise that develop a following. Niche marketing is on the rise creating very specific, narrowly focused networks where like-minded individuals can create an online community. Paul Chaney, principal at Chaney Marketing Group, recently had this to say, “Facebook and Twitter have become incredibly noisy and over-crowded, with much of the content lacking any degree of relevance or depth.