The Millennial Generation and Philanthropy: The Time for Engagement is Now

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dc.contributor.advisorChiu, Libby Lai-Bun
dc.contributor.advisorBaker, Ramona
dc.contributor.advisorLeonard, Sara Romeis
dc.contributor.advisorLucas, Gregory
dc.contributor.authorRobertson, Suzanne
dc.contributor.programMA in Arts Administrationen_US
dc.date.accessioned2017-08-03T15:09:55Z
dc.date.available2017-08-03T15:09:55Z
dc.date.issued2017-06
dc.description.abstractThe Millennial generation is now the largest living generation of people in the United States, surpassing the Baby Boomer generation in size. It also has the greatest buying power of any current generational group. Most arts organizations primarily target the Baby Boomer generation which has the most expendable income, but increased investment in the cultivation of the Millennial generation will be beneficial to arts organizations. A high percentage of Millennials currently give to nonprofit organizations, and while their gifts are smaller than those made by Baby Boomers, they add up to have a significant impact on organizations. By creating relationships between organizations and their Millennial audiences, arts organizations can develop giving habits that could create a gateway for larger donations in the near-future and for decades to come. Existing arts organizations that currently have programs and development strategies which embrace the Millennial generation are explored for models of success, and examples of challenges. Interviews and case studies, personal observations by professionals in the field, and peer reviewed research studies are considered to formulate reasonable strategies that can be used by organizations of all sizes.en_US
dc.format.extent90 pagesen_US
dc.genrethesesen_US
dc.identifierdoi:10.13016/M2JW86N13
dc.identifier.urihttp://hdl.handle.net/11603/4396
dc.language.isoen_USen_US
dc.relation.isAvailableAtGoucher College, Baltimore, MD
dc.rightsCollection may be protected under Title 17 of the U.S. Copyright Law. To obtain information or permission to publish or reproduce, please contact the Goucher Special Collections & Archives at 410-337-6347 or email archives@goucher.edu.
dc.subjectMillennialen_US
dc.subjectnonprofiten_US
dc.subjectphilanthropyen_US
dc.subjectgenerationen_US
dc.subjectgivingen_US
dc.subjectvolunteeren_US
dc.subject.lcshArts administration -- Theses.
dc.titleThe Millennial Generation and Philanthropy: The Time for Engagement is Nowen_US
dc.typeTexten_US

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