Exploring the History of Subliminal Racism in Ivory Soap Commercials
| dc.contributor.author | Bloomfield, Anna | |
| dc.contributor.program | Bachelor's Degree | en_US |
| dc.date.accessioned | 2019-06-13T21:03:14Z | |
| dc.date.available | 2019-06-13T21:03:14Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | I got the idea for the paper after exploring the archives for a previous research paper and finding a children’s magazine from 1926. I discovered that P&G would buy a page every month in the magazine to create an ongoing storyline for young children to follow and to advertise Ivory Soap. The story was called “The Ivory Heroes” which featured a group of mythical creatures and young white children who traveled around the world cleaning places with Ivory soap. The issue I discovered featured the Ivory Heroes going to Africa and cleaning an African village. After doing a in-depth study of the ad’s explicit racism and how the company got to that point, I became curious about how the company continued their history of explicit and subliminal racism in their advertisements. I wanted to write this paper because after my semester of research into the history of soap advertising while I was hearing about racism scandals happening at Dove, I felt that more attention needed to be drawn to the advertising world and how it continues to affect us daily. | en_US |
| dc.description.uri | https://blogs.goucher.edu/verge/exploring-the-history-of-subliminal-racism-in-ivory-soap-commercials/ | en_US |
| dc.format.extent | 8 pages | en_US |
| dc.genre | journal articles | en_US |
| dc.identifier | doi:10.13016/m2xwyr-qlq4 | |
| dc.identifier.uri | http://hdl.handle.net/11603/14225 | |
| dc.language.iso | en_US | en_US |
| dc.relation.isAvailableAt | Goucher College, Baltimore, MD | |
| dc.relation.ispartofseries | verge: the goucher journal of undergraduate writing;15 | |
| dc.rights | Collection may be protected under Title 17 of the U.S. Copyright Law. To obtain information or permission to publish or reproduce, please contact the Goucher Special Collections & Archives at 410-337-6347 or email archives@goucher.edu. | |
| dc.subject.lcsh | Research -- Periodicals. | |
| dc.title | Exploring the History of Subliminal Racism in Ivory Soap Commercials | en_US |
| dc.type | Text | en_US |