Browsing by Author "Burclaff, Natalie"
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ItemDeveloping a Social Media Strategy: Tweets, Pins, and Posts with a Purpose.(College and Research Libraries, 2014) Burclaff, Natalie; Johnson, CatherineAfter the initial thrill of creating an account, or the rush of seeing your follower count tick upward, social media can lose its excitement. As a result, in many libraries, especially when seemingly more pressing demands or staffing shortages arise, social media becomes an afterthought. It then loses its social qualities and, instead of cultivating interaction, it becomes just another media channel to infrequently promote services and events. Successful social media accounts curate relevant content and engage their audiences. But before any of that can happen, we’ve found it’s important to take a step back and think carefully about your purpose for using social media. ItemExplore Baltimore, Hon! Arts, Culture, Nature and Sports(College and Research Libraries News, 2016-12) Burclaff, Natalie; Calia-Lotz, GinaThose who have never been to Baltimore may be surprised by the rich and eclectic cultural life present in this city. Oozing with history, local pride, and ethnic diversity, there is truly something for everyone here. A visit to Baltimore’s Inner Harbor might in- clude a tour of the Historic Ships, sel es with the colorful crab sculptures, or a picturesque walk to Federal Hill Park. Maryland is often referred to as “America in miniature,” mak- ing Baltimore, its largest city, a hodgepodge of cultural in uences, artistic expressions, and historic institutions. Within the urban setting, you’ll also nd surprisingly expan- sive nature preserves and trails. Below is just a sampling of things to do while visiting during the ACRL 2017 conference. Come and find out why Baltimore is nicknamed “Charm City.” ItemLearning by Doing: Developing a Baseline Information Literacy Assessment(Johns Hopkins Press, 2015-10) Kiel, Stephen "Mike"; Burclaff, Natalie; Johnson, CatherineThis paper details the design and implementation of an initial baseline assessment of information literacy skills at the University of Baltimore. To provide practical advice and experience for a novice audience, the authors discuss how they approached the design and implementation of the study through the use of a rubric-based authentic assessment, employing a pretest and posttest delivered through a course management system. They also present lessons learned through the process of assessment focused on norming, test design and delivery, and the importance of institutional support and flexibility. ItemTeaching Information Literacy via Social Media: An Exploration of Connectivism(Library Philosophy and Practice, 2016) Burclaff, Natalie; Johnson, Catherine R.College students increasingly use social media channels to access the information they need. Although search engines are still the most frequently used method of information retrieval, 95% of recent college graduates also use social media for this purpose (Head, 2015). Despite the common use of these channels, students rarely think critically about the information they read, “like,” and “share” on social media (Kim, Sin & Yoo-Lee, 2014). Librarians can play an important role in adapting information literacy skills to these non-traditional sources inside and outside of academic contexts. Libraries that already embrace social media can seize the opportunity to shift their focus from the promotion and marketing of library events to the development of information literacy skills. As noted in the 2014 State of the Libraries report, 76% of academic libraries use social media, with the top three purposes being the “promotion of library services, marketing of events, and community building” (American Library Association, p. 35). Notwithstanding those percentages, academic libraries seldom leverage social media to teach information literacy despite the fact that user education is nearly always present in their library mission statements (Johnson & Burclaff, 2013).