Now showing items 1-3 of 3
From Idea to Instagram: How an Academic Library Marketing Committee Created a Character for the YouTube Generation
(Rowman & Littlefield, 2016-05)
After observing low usage statistics for a handful of library services, Albert S. Cook Library’s Marketing Committee decided to create videos to promote underutilized resources. In past videos, the library relied on student ...
Making the Cut: Do Faculty Want to Be Involved in Library Database Cancellations?
(SLA Academic Division, 2011)
Because of the recent economic crisis, a number of academic libraries have faced the possibility of having to cancel database subscriptions. As a major user group of academic libraries, faculty have a history of ...
#Donate: the role of social media in academic library fundraising
Purpose: The purpose of this study is to examine the extent to which academic libraries are using social media to fundraise, what tactics they are using to fundraise on social media and how academic libraries’ social ...