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    • New Wine from Old Grapes: Innovation in the Eco-Friendly B2C Space 

      Chaudhuri, Malika; Calantone, Roger; Randhawa, Praneet (Routledge, 2015)
      Despite the upsurge in the need to develop eco-friendly products, few research studies have empirically examined consumers’ preferences for eco-friendly products. We use a choice-based, conjoint analysis method to estimate ...