Now showing items 1-2 of 2
Technological advancements and social challenges for one-to-one marketing
Purpose ‐ The purpose of this paper is to investigate the effects of advancements in technology on the practice of one to one marketing. Design/methodology/approach ‐ The paper presents the results of analysis of reported ...
V08I1 Success and Failure Factors for Implementing Effective Electronic Markets
Despite the growth of research interest into electronic markets, there is still little information available on the ways in which an electronic market can be successfully developed. This article reports the development of ...