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    A strategic approach to building online customer loyalty: Integrating customer profitability tiers 

    Pitta, Dennis A; Franzak, Frank; Fowler, Danielle (Emerald, 2006)
    Purpose – The purpose of this paper is to present a strategic framework to managing online loyalty. Design/methodology/approach – The paper integrates concepts including a range of recently published (1993-2006) theoretical ...


    Robert L. Bogomolny Library
    University of Baltimore
    1420 Maryland Ave.
    Baltimore, MD 21201
    Email: knowledgeworks@ubalt.edu


    If you wish to submit a copyright complaint or withdrawal request, please email mdsoar-help@umd.edu.

     

     

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    Author
    Fowler, Danielle (1)
    Franzak, Frank (1)
    Pitta, Dennis A (1)
    SubjectCustomer loyalty (1)
    Customer relations (1)
    Electronic commerce (1)Internet shopping (1)Profit maximization (1)... View MoreDate Issued2006 (1)Has File(s)Yes (1)


    Robert L. Bogomolny Library
    University of Baltimore
    1420 Maryland Ave.
    Baltimore, MD 21201
    Email: knowledgeworks@ubalt.edu


    If you wish to submit a copyright complaint or withdrawal request, please email mdsoar-help@umd.edu.