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    Internet community forums: An untapped resource for consumer marketers 

    Pitta, Dennis A; Fowler, Danielle (Emerald, 2005)
    Purpose – To explore an emerging area in internet practice that has implication for consumer marketers. Design/methodology/approach – The paper integrates concepts including a range of recently published (1993-2004) ...
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    Online consumer communities and their value to new product developers 

    Pitta, Dennis A; Fowler, Danielle (Emerald, 2005)
    Purpose – To explore an emerging area in internet practice that has implications for new product developers. Design/methodology/approach – The paper integrates concepts including a range of recently published (1993-2004) ...


    Robert L. Bogomolny Library
    University of Baltimore
    1420 Maryland Ave.
    Baltimore, MD 21201
    Email: knowledgeworks@ubalt.edu


    If you wish to submit a copyright complaint or withdrawal request, please email mdsoar-help@umd.edu.

     

     

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    Author
    Fowler, Danielle (2)
    Pitta, Dennis A (2)
    Subject
    Consumer marketing (2)
    Internet (2)Communications (1)Product development (1)... View MoreDate Issued2005 (2)Has File(s)Yes (2)


    Robert L. Bogomolny Library
    University of Baltimore
    1420 Maryland Ave.
    Baltimore, MD 21201
    Email: knowledgeworks@ubalt.edu


    If you wish to submit a copyright complaint or withdrawal request, please email mdsoar-help@umd.edu.