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Internet community forums: An untapped resource for consumer marketers
(Emerald, 2005)
Purpose – To explore an emerging area in internet practice that has implication for consumer marketers. Design/methodology/approach – The paper integrates concepts including a range of recently published (1993-2004) ...
Online consumer communities and their value to new product developers
(Emerald, 2005)
Purpose – To explore an emerging area in internet practice that has implications for new product developers. Design/methodology/approach – The paper integrates concepts including a range of recently published (1993-2004) ...