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An Ear to the Ground: The Role of the Voice of The Consumer in Firm Survival for Startups
Many high tech knowledge intensive entrepreneurial firms tend to focus on their technological capabilities and to develop products that are typically taken to the market using a “push” strategy. In doing so, the firm and ...
PLANNING EFFECTUAL GROWTH: A STUDY OF EFFECTUATION AND CAUSATION IN BUSINESS PLANS (SUMMARY)
Empirical research on the effectiveness of planned/causal and emergent/effectual approaches to entrepreneurship has provided mixed and contradictory results. One possible reason is that although business plans are generally ...