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Planning Effectual Growth: A Study of Effectuations and Causation in Nascent Firms
(Babson College, 2011)
Two main contrasting approaches are typically used in entrepreneurship literature to explain how new ventures strategize: causal/planned strategies and effectual/emergent strategies. In this study, we explore the use of ...
PLANNING EFFECTUAL GROWTH: A STUDY OF EFFECTUATION AND CAUSATION IN BUSINESS PLANS (SUMMARY)
Empirical research on the effectiveness of planned/causal and emergent/effectual approaches to entrepreneurship has provided mixed and contradictory results. One possible reason is that although business plans are generally ...