Now showing items 11-20 of 27
Internet community forums: An untapped resource for consumer marketers
Purpose – To explore an emerging area in internet practice that has implication for consumer marketers. Design/methodology/approach – The paper integrates concepts including a range of recently published (1993-2004) ...
Technological advancements and social challenges for one-to-one marketing
Purpose ‐ The purpose of this paper is to investigate the effects of advancements in technology on the practice of one to one marketing. Design/methodology/approach ‐ The paper presents the results of analysis of reported ...
A strategic approach to building online customer loyalty: Integrating customer profitability tiers
Purpose – The purpose of this paper is to present a strategic framework to managing online loyalty. Design/methodology/approach – The paper integrates concepts including a range of recently published (1993-2006) theoretical ...
Aligning Multiple Knowledge Perspectives in a Health Services System
(Idea Group, 2004)
This chapter reports the results of a feasibility study into electronic collection of service data at “point of delivery” for disability programs. The investigation revealed that while the proposed system would have produced ...
V08I1 Success and Failure Factors for Implementing Effective Electronic Markets
Despite the growth of research interest into electronic markets, there is still little information available on the ways in which an electronic market can be successfully developed. This article reports the development of ...
Formal Methods in a Commercial Information Systems Setting: the FOOM Method
(Hawthorn, Vic. : Swinburne University of Technology, Centre for Information Systems Research, 1996)
A Proposed Smart-Card Solution for Australian Health Services: The Problems Encountered
(Idea Group, 2004)
This case study describes the experience of a state government health department in evaluating the use of smart card technology to redesign health benefits programs for the disabled in Australia. The social and political ...
A Model of EDI Integration and Strategic Business Reengineering
Early research into electronic data interchange (EDI) stressed the greater speed, efficiencies and cost savings available from electronic document exchange. Despite EDI's cooperative focus, much of this research also ...
A Requirements Engineering Process for OPEN Development
The impact of forces such as the internet and the rise of e-commerce has led to an increasingly distributed and diverse style of systems development environment. With this change has come the call for methods suited to ...
Building Information Systems Development Methods: Synthesising from a Basis in both Theory and Practice
In this paper, we discuss some methodological issues associated with research into requirements engineering, and describe the benefits afforded to us by using action research to explore issues associated with requirements ...