Determining value co-creation opportunity in B2B services

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https://ieeexplore.ieee.org/document/5958147

Permanent Link

10.1109/SRII.2011.73
 http://hdl.handle.net/11603/12096

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UMBC Information Systems Department
UMBC Faculty Collection

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Author/Creator ORCID

Date

2011-03-30

Type of Work

conference papers and proceedings preprints
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Citation of Original Publication

Karuna Pande Joshi and Murthy Chebiyyam, Determining value co-creation opportunity in B2B services, Proceedings of SRII Global Conference 2011, DOI: 10.1109/SRII.2011.73

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This item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.
© 2011 IEEE

Subjects

services
value co-creation
UMBC Ebiquity Research Group
B2B services

Abstract

In Business to Business (B2B) IT outsourcing contracts service providers have to demonstrate value continuously to retain client loyalty. However, sustained value can only be co-created by both service providers and clients though a collaborative process. This process of jointly creating value is termed value co-creation. In this paper we present a new technique that we have devised to identify the opportunities for value co-creation based on priorities for value drivers in an IT enabled B2B services contract. We illustrate this technique by applying it to the IT Helpdesk service.