eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments
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2003-10-03
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Citation of Original Publication
Olga Vladi Ratsimor, Tim Finin, Anupam Joshi, and Yelena Yesha, eNcentive: A Framework for Intelligent Marketing in Mobile Peer-To-Peer Environments, The 5th International Conference on Electronic Commerce (ICEC 2003), DOI: 10.1145/948005.948017
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Abstract
In recent years, the growth of Mobile Computing, Electronic
Commerce and Mobile Electronic Commerce has created a
new concept of Mobile Electronic Marketing. New marketing
models are being developed and used to target mobile
users. Mobile environments introduces new challenges that
need to be overcome by these marketing models in order to
be successful and effective. This paper proposes a framework,
called eNcentive, which addresses many of the issues
that are characteristic of mobile environments. eNcentive facilitates
peer-to-peer electronic marketing in mobile ad hoc
environments. Our framework employs a intelligent marketing
scheme, by providing users the capability to collect
information like sales promotions and discounts. Users can
propagate this marketing information to other users in the
network. Participating users benefit from such circulation
since businesses that originally created the promotions reward
the active distributors with additional promotions and
other compensations.