Now showing items 1-2 of 2

    • Global diffusion of franchising: A country level examination 

      Hoffman, Richard C.; Preble, John F. (2001)
      Franchising has experienced rapid international growth. This study examines strategic and country characteristics in twenty-four nations to explain the spread of franchising across borders. The size of the franchising ...
    • Global franchising: Current Status and Future Challenges 

      Hoffman, Richard C.; Preble, John F. (2004)
      About a decade ago positive predictions were made regarding the international growth of franchising. This study was undertaken to examine the actual growth and development of franchising globally during the nineties. Using ...