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dc.contributor.authorDumois, Jason
dc.contributor.authorBerge, Zane L.
dc.date.accessioned2019-11-12T17:00:00Z
dc.date.available2019-11-12T17:00:00Z
dc.date.issued2007-02
dc.description.abstractMany organizations have adopted and readily accepted e-learning as a part of their training models. However, one topic that does not often come up in discussions is how to effectively market your distance education (DE) programs. Ever wonder why a distance educational program has had low enrollment and completion rates? This paper will address the importance of integrating marketing into your distance education initiatives. You will learn how strategic planning, designing/developing, promoting, implementing, and evaluating a marketing campaign for your DE programs can greatly influence participation and motivation in your programs. You will also see examples of effective and ineffective DE marketing campaigns, and will ultimately learn how to create a highly effective DE marketing strategy and campaign. With this goal in mind, you will not only learn how to create a winning DE marketing campaign, but also will learn how to evaluate and determine the return on investment (ROI). Evaluation and ROI are two crucial steps that should not be left behind with your DE marketing campaigns.en_US
dc.description.urihttps://www.imanagerpublications.com/article/390/en_US
dc.format.extent7 pagesen_US
dc.genrejournal articlesen_US
dc.identifierdoi:10.13016/m2epqo-b3ye
dc.identifier.citationDumois, Jason; Berge, Zane L.; How to Effectively Market Distance Education Programs; i-manager’s Journal on Management, 1(3), 46-51 (2007); https://doi.org/10.26634/jmgt.1.3.390en_US
dc.identifier.urihttps://doi.org/10.26634/jmgt.1.3.390
dc.identifier.urihttp://hdl.handle.net/11603/16248
dc.language.isoen_USen_US
dc.publisheri-Manager Publicationsen_US
dc.relation.isAvailableAtThe University of Maryland, Baltimore County (UMBC)
dc.relation.ispartofUMBC Education Department Collection
dc.relation.ispartofUMBC Graduate School
dc.relation.ispartofUMBC Faculty Collection
dc.rightsThis item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.
dc.rights©2007 i-manager Publications
dc.subjecteffective marketing of distance education programsen_US
dc.subjectUMBC Instructional System Designen_US
dc.titleHow to Effectively Market Distance Education Programsen_US
dc.typeTexten_US


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