New Directions in Tourism in Guanajuato

Author/Creator ORCID

Date

2021-03-15

Department

Program

MA in Cultural Sustainability

Citation of Original Publication

Rights

This work may be protected under Title 17 of the U.S. Copyright Law. To obtain information or permission to publish or reproduce, please contact the Goucher Special Collections & Archives at 410-337-6347 or email archives@goucher.edu.
Attribution-ShareAlike 3.0 United States

Abstract

Post-Covid, an opportunity that presents itself is, the ability not to reset, but to significantly upgrade tourism from mass tourism to culturally sustainable and beneficial tourism in what Anna Pollock (2020) of Conscious Travels says is "not different software but a whole new operating system." This paper peers through the cracks, revealing small pockets of passion, resilience, and collaboration necessary for survival and upgrade to the emerging tourism model. The paper achieves this by discussing and providing recommendations for a regenerative tourism model in Guanajuato centered on local traditions, with educational and experiential experiences in areas of the state where tourism has not yet been developed. I will examine emergent locally-generated micro-initiatives that began during the pandemic, and which have generated benefits that will remain in the community.