Going for Gold: Globalizing the Olympics, Localizing the Games
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DepartmentSchool of Public Policy
Citation of Original PublicationShort, John Rennie. "Going for Gold
Globalizing The Olympics, Localizing The Games." Globalization and World Cities (GaWC) Research Network. 22 Jan. 2003. 6 Dec. 2012 <http://www.lboro.ac.uk/gawc/rb/rb100.html>.
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This papers discusses the siting of the Summer Olympic Games at the global, national and local scales. The increasing coporatization of the Games is examined. Their use in city marketing campaigns is evaluated. The increasing competition between cities to host the Games is part of the growing competition between world cities for global spectacles.