Going for Gold: Globalizing the Olympics, Localizing the Games
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Date
2003-01-23
2012-12-13
2012-12-13
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School of Public Policy
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Citation of Original Publication
Short, John Rennie. "Going for Gold
Globalizing The Olympics, Localizing The Games." Globalization and World Cities (GaWC) Research Network. 22 Jan. 2003. 6 Dec. 2012 <http://www.lboro.ac.uk/gawc/rb/rb100.html>.
Globalizing The Olympics, Localizing The Games." Globalization and World Cities (GaWC) Research Network. 22 Jan. 2003. 6 Dec. 2012 <http://www.lboro.ac.uk/gawc/rb/rb100.html>.
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This item may be protected under Title 17 of the U.S. Copyright Law. It is made available by UMBC for non-commercial research and education. For permission to publish or reproduce, please contact the author.
Abstract
This papers discusses the siting of the Summer Olympic Games at the global, national and local scales. The increasing coporatization of the Games is examined. Their use in city marketing campaigns is evaluated. The increasing competition between cities to host the Games is part of the growing competition between world cities for global spectacles.