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dc.contributor.authorSundar, S. Shyam
dc.contributor.authorGo, Eun
dc.contributor.authorKim, Hyang-Sook
dc.contributor.authorZhang, Bo
dc.contributor.departmentTowson University. Department of Mass Communicationen_US
dcterms.creatorhttps://orcid.org/0000-0002-5650-5505en_US
dc.date.accessioned2022-03-02T18:12:26Z
dc.date.available2022-03-02T18:12:26Z
dc.date.issued2015-05-27
dc.description.abstractMuseums lean heavily on recent developments in communication technologies to create an authentic experience for online visitors of its galleries. This study examines whether three specific affordances of communication technology—customization, interactivity, and navigability—can provide the personal, social, and physical contexts, respectively, that are necessary for ensuring an enjoyable museum experience. A 2 (presence vs. absence of customizable gallery) × 2 (presence vs. absence of live-chat with others) × 2 (presence vs. absence of 3D navigational tool) between– subjects factorial experiment (N = 126) found that although each affordance is associated with distinct psychological benefits (customization with sense of agency and control, interactivity with reciprocity, and navigability with perceived reality), combining them on the same interface tends to undermine these benefits. In addition, power usage moderates the effectiveness of each affordance on the interface. Theoretical and practical implications are discussed.en_US
dc.description.urihttps://doi.org/10.1080/10447318.2015.1033912en_US
dc.format.extent26 pagesen_US
dc.genrejournal articlesen_US
dc.identifierdoi:10.13016/m2pymb-yh1q
dc.identifier.citationSundar, S.S., Go, E., Kim, H-S., & Zhang, B. (2015). Communicating art, virtually!: Psychological effects of technological affordances in a virtual museum. International Journal of Human-Computer Interaction, 31 (6), 385-401. https://doi.org/10.1080/10447318.2015.1033912en_US
dc.identifier.issn1044-7318
dc.identifier.issn1532-7590
dc.identifier.uri10.1080/10447318.2015.1033912
dc.identifier.urihttp://hdl.handle.net/11603/24339
dc.language.isoen_USen_US
dc.publisherTaylor & Francisen_US
dc.relation.isAvailableAtTowson University
dc.relation.isAvailableAtTowson University
dc.relation.ispartofseriesInternational Journal of Human-Computer Interaction;volume 31, issue 6
dc.subjectVirtual museumsen_US
dc.subjectUser interfaces (Computer systems)en_US
dc.subjectWayfindingen_US
dc.subjectComputer network resourcesen_US
dc.titleCommunicating art, virtually!: psychological effects of technological affordances in a virtual museumen_US
dc.typeTexten_US


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