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    • "Free to Say No": Evoking Freedom Increased Compliance in Two Field Experiments 

      Thornton, Charles; Singh, Santokh; Kelly, Jennifer; Young, Taylor; Farley, Sally (2017-03)
      This research tested the effectiveness of the evoking freedom technique in two field experiments. Participants were asked to either complete a survey (Experiment 1) or to allow a stranger to borrow their mobile phone to ...