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    • Segmenting the toy industry: A study of pre-teen Millennials 

      Patino, Anthony; Kaltcheva, Velitchka D; Lingelbach, David C; Pitta, Dennis A (Emerald, 2012)
      Purpose – The purpose of the study is to investigate the preferences of young Millennials for a salient product category (toys) and to investigate possible within-group differences that have relevance for marketers. ...