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    • Technological advancements and social challenges for one-to-one marketing 

      Fowler, Danielle; Pitta, Dennis A; Leventhal, Richard (Emerald, 2013)
      Purpose ‐ The purpose of this paper is to investigate the effects of advancements in technology on the practice of one to one marketing. Design/methodology/approach ‐ The paper presents the results of analysis of reported ...