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    • The innovation process in emerging economies: An effectuation perspective 

      Lingelbach, David C; Sriram, Ven; Mersha, Tigneh; Saffu, Kojo (Sage, 2015)
      The authors investigate the impact of two contrasting logics, effectuation and causation, on the innovation process in emerging economies (EEs). Effectuation theory, which emphasizes responses to uncertainty, is integrated ...