Personalized Emphasis Framing for Persuasive Message Generation

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https://aclanthology.org/D16-1150

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https://doi.org/10.18653/v1/D16-1150
 http://hdl.handle.net/11603/37206

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UMBC Information Systems Department
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Author/Creator ORCID

https://orcid.org/0000-0002-5989-8543

Date

2016-11

Type of Work

conference papers and proceedings
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Citation of Original Publication

Ding, Tao, and Shimei Pan. “Personalized Emphasis Framing for Persuasive Message Generation.” In Proceedings of the 2016 Conference on Empirical Methods in Natural Language Processing, edited by Jian Su, Kevin Duh, and Xavier Carreras, 1432–41. Austin, Texas: Association for Computational Linguistics, 2016. https://doi.org/10.18653/v1/D16-1150.

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Attribution 4.0 International CC BY 4.0

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Abstract

In this paper, we present a study on personalized emphasis framing which can be used to tailor the content of a message to enhance its appeal to different individuals. With this framework, we directly model content selection decisions based on a set of psychologically-motivated domainindependent personal traits including personality (e.g., extraversion) and basic human values (e.g., self-transcendence). We also demonstrate how the analysis results can be used in automated personalized content selection for persuasive message generation.