Defining Organizational Culture for Entrepreneurs

dc.contributor.authorRay, Jeffrey
dc.date.accessioned2020-12-01T18:44:52Z
dc.date.available2020-12-01T18:44:52Z
dc.date.issued2011-07-24
dc.description.abstractIt appears that innovation, and how an organization can acquire it, is the key to being competitive in the New Product Development (NPD) marketplace. Knowledge that leads to innovation in products, unlike specialized scientific knowledge areas (for which there are designated labor markets to exploit the needed skills), is not home grown, is not the focus of any curriculums in our educational institutions, and is not associated with our typical project management processes. An organization must make a deliberate, on-going effort to develop innovation. If organizations can capture lessons learn from NPD experiences, and develop the characteristics that make the NPD projects successful, then the whole organization will have a better competitive posture. Organizations must have senior management that set clear goals and encourage employees to participate in the decision making to be successful on NPD projects. Since all decisions in traditional organizations are made by managers without the input of their employees, it becomes evident why traditional management approaches are not successful on NPD projects, which must be a collaborative effort. To encourage organizational innovation, NPD project success factors such as maintaining effective supplier relationships, tracking the location and capabilities of innovation clusters, maintaining collaboration between marketing and engineering teams, and implementing a progressive organizational structure, should be implemented.en_US
dc.description.urihttps://papers.ssrn.com/sol3/papers.cfm?abstract_id=2115134en_US
dc.format.extent10 pagesen_US
dc.genreresearch papersen_US
dc.identifierdoi:10.13016/m2yfpt-kpy1
dc.identifier.citationRay, Jeffrey, Defining Organizational Culture for Entrepreneurs (July 24, 2011). Available at SSRN: https://ssrn.com/abstract=2115134 or http://dx.doi.org/10.2139/ssrn.2115134en_US
dc.identifier.urihttp://dx.doi.org/10.2139/ssrn.2115134
dc.identifier.urihttp://hdl.handle.net/11603/20170
dc.language.isoen_USen_US
dc.relation.isAvailableAtThe University of Maryland, Baltimore County (UMBC)
dc.relation.ispartofUMBC Engineering Management
dc.rightsThis item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.
dc.titleDefining Organizational Culture for Entrepreneursen_US
dc.typeTexten_US

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