Pointer, AmyVan Allen, Lindsay2017-05-152017-05-152017-05UB_2017_VanAllen_Lhttp://hdl.handle.net/11603/3922M.F.A. -- University of Baltimore, 2017Thesis submitted to the School of Communications Design at the University of Baltimore in partial fulfillment of the requirements for the degree of Master of Fine Arts in Integrated DesignTechnology is changing the way we exercise. A reported $120 million was spent on fitness and sport applications, with an estimated $400 million by 20161. Within this fitness market, there are hundreds of styles of exercise that develop a following. Niche marketing is on the rise creating very specific, narrowly focused networks where like-minded individuals can create an online community. Paul Chaney, principal at Chaney Marketing Group, recently had this to say, “Facebook and Twitter have become incredibly noisy and over-crowded, with much of the content lacking any degree of relevance or depth.110 leavesapplication/pdfen-USThis item may be protected under Title 17 of the U.S. Copyright Law. It is made available by the University of Baltimore for non-commercial research and educational purposes.FitnessExerciseRatingsReviewsAnonymityNiche MarketTechnologyText