Zhang, LinglingGioffre, Matthew2015-12-172015-12-172013-03-082011-12TF2011Gioffrehttp://hdl.handle.net/11603/2120(M.S.) -- Towson University, 2011.The purpose of this research study was to explore music technology and how it affects the different perspectives of consumers through the use of communication theories. The research focused on how the use of the Internet to access music correlated with the type of technology used, amount of music accessed, the value placed on music, and the effects it has on purchasing habits. The results showed an increased usage of the Internet access music correlated with a higher number of technologies used, a larger amount of music listened to, and a higher stated likelihood of purchasing albums, songs, and concert tickets, thus reinforcing theories of mass customization, mass culture, and fetishism of commodity. The results also showed that the increased usage of the Internet access music resulted in a decreased annual spending in music and decreased digital album purchases.application/pdfviii, 74 pagesengCopyright protected, all rights reserved.Text