Chapin, Christy Ford2023-09-192023-09-192018-01-30Chapin, Christy Ford. “Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes. Chapel Hill: University of North Carolina Press, 2016. Xviii 538 Pp. Bibliography, Photographs, Notes, Index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.” Business History Review 91, no 4 (2017), 855–58. doi:10.1017/S0007680517001623.https://doi.org/10.1017/S0007680517001623http://hdl.handle.net/11603/297664 pagesen-USCopyright © The President and Fellows of Harvard College 2018Review: Nancy Tomes, Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into ConsumersRemaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes. Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4Text