Fong, TrevorFowler, DanielleSwatman, Paula2017-06-142017-06-141998Fong, T., Fowler, D.C., & Swatman, P.M. (1998). Success and Failure Factors for Implementing Effective Electronic Markets. Electronic Markets, 8, 45-47.10.1080/10196789800000013http://hdl.handle.net/11603/4059Despite the growth of research interest into electronic markets, there is still little information available on the ways in which an electronic market can be successfully developed. This article reports the development of a set of success and failure factors for electronic markets, specifically those within the electronic livestock and crop marketing area. A brief summary of the factors found is given and some conclusions for successful development drawn.3 pagesen-USText