Francisco, Monica T.Madden, Gregory J.Borrero, John2020-04-162020-04-162009Francisco, Monica T.; Madden, Gregory J.; Borrero, John; Behavioral Economics: Principles, Procedures, and Utility for Applied Behavior Analysis; The Behavior Analyst Today, 10(2), 277-294 (2009); https://psycnet.apa.org/fulltext/2010-14708-005.htmlhttp://dx.doi.org/10.1037/h0100671http://hdl.handle.net/11603/18076Behavioral economics is the merger of microeconomic principles with the procedures and principles of the experimental analysis of behavior. This review describes two branches of behavioral economic research: variables affecting decision making and consumer demand. Each branch is discussed with an eye toward identifying behavioral economic principles that will be of utility to those tasked with designing effective behavioral interventions.18 pagesen-USThis item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.behavioral economicsdelay discountingdemandpriceapplied behavior analysisText