Browsing by Author "Chung, Mun-Young"
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Item College students’ motivations for using podcasts(National Association for Media Literacy Education, 2016-01-08) Chung, Mun-Young; Kim, Hyang-Sook; Towson University. Department of Mass CommunicationDespite potential benefits of podcasts for college education, little research has examined students’ psychological drives for using podcasts. To explore the relationship between the use of podcasts and college students’appreciation of them, this study investigated students’ motivations, attitudes and behaviors with regard topodcasts use including their learning environment. Based on a survey with 636 college students, this study foundthat six dimensions of motivations were prominent for podcasts use: (1) voyeurism/social interaction/companionship, (2) entertainment/relaxation/arousal, (3) education/information, (4) pastime/escape, (5) habit, and (6) convenience. In particular, motivations catering to relationship consolidation, excitement and educational achievement better explained the actual use of podcasts as well as students’ appreciation than other motivations identified. In addition, students’ attachment to the medium is a strong predictor of their podcasts use and gratification. Students also used podcasts to satisfy their fashion motivation. Theoretical and practicalimplications of using podcasts for digital literacy in college education were discussed.Item It matters who shares and who reads: persuasive outcomes of location check-ins on Facebook(Inderscience, 2018-02-10) Kim, Hyang-Sook; Chung, Mun-Young; Towson University. Department of Mass CommunicationDespite an emerging trend of location check-ins as a means of mobile communication amongst Facebook users, little attention has been devoted to the value of location check-ins as marketing potential. In particular, little is known about how mobile users process and assess location information shared by their friends on Facebook. Undergirded by persuasion knowledge and elaboration likelihood models, a self-instructed online survey with 255 undergraduate students found that friendship tie strength was positively correlated with students’ attitudes towards and perceived credibility of the location information shared by their Facebook friends. However, this relationship was true of those who reported a high level of mobile phone competence rather than those with low mobile phone competence. Prior experience with location sharing on Facebook was also positively correlated with students’ evaluations of the location information. Theoretical and practical implications were discussed.