SU Management and Marketing Department

 

Recent Submissions

  • Culture and Management Practice Guide 

    Hoffman, Richard (2015)
    The purpose of this guide is to assist students and faculty in making connections between culture and management practices. In other words to demonstrate culture’s impact on certain concepts of management "ceteris ...

  • International franchise expansion: The role of institutions and transaction costs 

    Hoffman, Richard C.; Munemo, Jonathan; Watson, Sharon (2016-06)
    In this study, we examine how a country’s institutional environment affects the international expansion activities of U.S. franchise companies. We draw on institutional and transaction cost theories to develop a model and ...

  • Global franchising: Current Status and Future Challenges 

    Hoffman, Richard C.; Preble, John F. (2004)
    About a decade ago positive predictions were made regarding the international growth of franchising. This study was undertaken to examine the actual growth and development of franchising globally during the nineties. Using ...

  • Global diffusion of franchising: A country level examination 

    Hoffman, Richard C.; Preble, John F. (2001)
    Franchising has experienced rapid international growth. This study examines strategic and country characteristics in twenty-four nations to explain the spread of franchising across borders. The size of the franchising ...

  • A Cross-Cultural Exploratory Study of the Linkage between Emotional Intelligence and Managerial Effectiveness 

    Shipper, Frank M.; Kincaid, Joel; Rotondo, Denise M.; Hoffman, Richard C. (2003)
    Multinationals increasingly require a cadre of skilled managers to effectively run their global operations. This exploratory study examines the relationship between emotional intelligence (EI) and managerial effectiveness ...

  • Before the garage: Beginnings of Silicon Valley, 1909–1960 

    Adams, Stephen B. (Smithsonian National Museum of American History, Lemelson Center for the Study of Invention and Innovation, 2015-10-23)
    Stephen Adams, Lemelson Center Fellow and Professor at Salisbury University delivers September's colloquium talk, "Before the Garage: Beginnings of Silicon Valley, 1920–1960," which examines the origins of the Silicon ...

  • The nature of ethics codes in franchise associations around the globe 

    Preble, John F.; Hoffman, Richard C. (1999)
    The worldwide growth of franchising has been phenomenal during the past decade. At the same time there has been increased media attention to questionable business practices in franchising. Similar to some trade associations ...

  • The importance of international business to the strategic agenda of U.S. CEOs 

    Hoffman, Richard C.; Gopinath, C. (1994)
    The growth of international business (IB) and concerns about the relevance of IB research indicate the need for managerial input on the topic. A survey of 108 U.S. CEOs reveals that IB issues are an important part of their ...

  • MBC Ventures, Inc.: An Employee Stock Ownership Plan with a union partner 

    Hoffman, Richard C.; Brown, M. O. Jr; Shipper, Frank (2013)
    MBC Ventures, Inc. is a 161 year-old company that is going through both product and organizational transitions. It has left one of its traditional product lines, paint brushes, behind and has developed a new one, solar ...