Show simple item record

dc.contributor.authorBerko, Kwasi Ofori
dc.contributor.programDigital Artsen_US
dc.date.accessioned2019-12-02T16:59:59Z
dc.date.available2019-12-02T16:59:59Z
dc.date.issued2019-11-21
dc.description.abstractKantanka is the first ever automobile manufacturing company in Ghana which assembles and produces made in Ghana vehicles. The company which has been around for many years now, has caught media attention that resulted in investors providing funding in the company. Simultaneously, many Ghanians and neighboring countries have patronized the Kantanka automobile products. Nonetheless, in recent years the company has experienced a decline in international and local sales due to lack of marketing. In a recent article “My Joy News” media house in Ghana, journalist Edwin Appiah states that Ghanaian car company, Kantanka, is to blame for failing to penetrate the local market following efforts by German car maker VW to set up shop in Ghana, claiming that the company has not been proactive in engaging the Ghanaian government in purchasing their cars1. In this project, I designed a computer generated imagery (CGI) car advertising demo to enhance the potential of marketing and sales for Kantanka. Like many Ghanaian advertisements, Kantanka adverts have little to no creative attraction to motivate buyers to purchase their products. My goal will be to use CGI in modeling and animating a demo advert to show the potential of CGI in the Ghanaian advertising market and how it can help local manufacturing agencies create more dynamic scenes which meet international standards like that of Audi, BMW, and Toyota, I will also explain how digital technology and art can impact cost in advertising within the Ghanaian market.en_US
dc.genrecapstonesen_US
dc.identifierdoi:10.13016/m2o31r-bq5i
dc.identifier.urihttp://hdl.handle.net/11603/16553
dc.language.isoen_USen_US
dc.relation.isAvailableAtGoucher College, Baltimore, MD
dc.rightsThis work may be protected under Title 17 of the U.S. Copyright Law. To obtain information or permission to publish or reproduce, please contact the Goucher Special Collections & Archives at 410-337-6347 or email archives@goucher.edu.
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectKantanka Automobileen_US
dc.titleDigital Technology Art for a Car Advertising Agencyen_US
dc.typeCollectionen_US


Files in this item

Thumbnail
Thumbnail
Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record

This work may be protected under Title 17 of the U.S. Copyright Law. To obtain information or permission to publish or reproduce, please contact the Goucher Special Collections & Archives at 410-337-6347 or email archives@goucher.edu.
Except where otherwise noted, this item's license is described as This work may be protected under Title 17 of the U.S. Copyright Law. To obtain information or permission to publish or reproduce, please contact the Goucher Special Collections & Archives at 410-337-6347 or email archives@goucher.edu.