Donor Preferences for Fundraising Solicitations and Donor Acknowledgement
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Type of Work43 p.
action research papers
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SubjectsEducation -- Research papers (Graduate)
Fund raising -- Research.
Gifts -- Research.
Education -- Research papers (Graduate)
This research explores donor preferences as it relates to fundraising appeals and donor acknowledgement. The literature review outlined the challenges and opportunities in fundraising, donor characteristics and motivation, and the importance of donor relations in fundraising. An online questionnaire was developed to send to perspective donors who received an undergraduate degree from the same college. The results from the questionnaire revealed that the participants favored personalized fundraising solicitations and acknowledgements authored by a familiar college representative. In addition, interaction with those who benefit from the donor’s gift was highly rated, and identified as a favorable action to properly acknowledge and thank a donor for their gift.