Behavioral Economics: Principles, Procedures, and Utility for Applied Behavior Analysis
Links to Fileshttps://psycnet.apa.org/fulltext/2010-14708-005.html
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Type of Work18 pages
Citation of Original PublicationFrancisco, Monica T.; Madden, Gregory J.; Borrero, John; Behavioral Economics: Principles, Procedures, and Utility for Applied Behavior Analysis; The Behavior Analyst Today, 10(2), 277-294 (2009); https://psycnet.apa.org/fulltext/2010-14708-005.html
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Behavioral economics is the merger of microeconomic principles with the procedures and principles of the experimental analysis of behavior. This review describes two branches of behavioral economic research: variables affecting decision making and consumer demand. Each branch is discussed with an eye toward identifying behavioral economic principles that will be of utility to those tasked with designing effective behavioral interventions.