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    Age similarity and humility: reducing resistance to persuasion

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    http://hdl.handle.net/11603/1955
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    • Towson University Graduate Theses and Dissertations
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    Author/Creator
    Wright, Felicia F.J.
    Date
    2012-12-18
    2012-05
    Type of Work
    application/pdf
    iv, 30 pages
    Text
    theses
    Department
    Towson University. Department of Psychology
    Rights
    Copyright protected, all rights reserved.
    There are no restrictions on access to this document. An internet release form signed by the author to display this document online is on file with Towson University Special Collections and Archives.
    Abstract
    The present study examined the persuasiveness of tone of voice and age similarity on belief-consistent and belief-inconsistent information. People accept information that is consistent with their beliefs but are resistant to information that contradicts their beliefs. Research has demonstrated that language can influence opinions of others and age similarity has been found to increase likeability. Participants who identified as either pro-choice or pro-life were presented with a blog that: supported or opposed their views, was presented in a humble or arrogant tone and the source was either age similar or age dissimilar. Tone of voice influenced source credibility and argument quality but not overall persuasiveness. Age similarity did not produce any main effects but did produce an interaction with belief-consistency in regards to persuadability. Findings suggest that tone of voice can serve as a buffer to belief-inconsistent information and future research of voice tone and age similarity is discussed.


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    Towson University
    8000 York Road
    Towson, Maryland 21252

    Website:
    www.towson.edu

    Contact Info:
    azukowski@towson.edu
    410-704-5318
    http://libraries.towson.edu/md-soar


    If you wish to submit a copyright complaint or withdrawal request, please email mdsoar-help@umd.edu.