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dcterms.accessRightsThere are no restrictions on access to this document. An internet release form signed by the author to display this document online is on file with Towson University Special Collections and Archives.
dc.contributor.advisorHaller, Beth A.
dc.contributor.authorYanney, Melanie
dc.contributor.departmentTowson University. Department of Mass Communication and Communication Studies
dc.date.accessioned2015-12-17T19:33:35Z
dc.date.available2015-12-17T19:33:35Z
dc.date.issued2014-07-24
dc.date.submitted2014-05
dc.description(M.S.) -- Towson University, 2014.
dc.description.abstractThis case study used content analysis of a corporate web page and interviews with employees to explore how corporations and employees define and perceive corporate culture. Theoretical research used to analyze and understand organizational culture included Schein's model of organizational culture, social identity theory, and organizational identification. Communication research concepts relating to the topic included organizational culture and mediated communication. The corporation's web page identified six factors that shape its corporate culture, including a participative style of management, a core set of shared values, and involving employees in business decisions. Unaided employee responses identified only one primary factor-employee-company relationships. Implications for the corporation include utilizing employee-centric terms on the website in order to reflect employee perceptions of corporate culture.
dc.formatapplication/pdf
dc.format.extentiv, 45 pages
dc.genretheses
dc.identifierdoi:10.13016/M2VQ5J
dc.identifier.otherTSP2014Yanney
dc.identifier.urihttp://hdl.handle.net/11603/2018
dc.language.isoeng
dc.relation.ispartofTowson University Archives
dc.relation.ispartofTowson University Electronic Theses and Dissertations
dc.relation.ispartofTowson University Institutional Repository
dc.rightsCopyright protected, all rights reserved.
dc.titleConceptualizing organizational culture: a case study of McCormick & Co. Inc.
dc.typeText


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