Conceptualizing organizational culture: a case study of McCormick & Co. Inc.

Author/Creator

Author/Creator ORCID

Date

2014-07-24

Department

Towson University. Department of Mass Communication and Communication Studies

Program

Citation of Original Publication

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Copyright protected, all rights reserved.
There are no restrictions on access to this document. An internet release form signed by the author to display this document online is on file with Towson University Special Collections and Archives.

Subjects

Abstract

This case study used content analysis of a corporate web page and interviews with employees to explore how corporations and employees define and perceive corporate culture. Theoretical research used to analyze and understand organizational culture included Schein's model of organizational culture, social identity theory, and organizational identification. Communication research concepts relating to the topic included organizational culture and mediated communication. The corporation's web page identified six factors that shape its corporate culture, including a participative style of management, a core set of shared values, and involving employees in business decisions. Unaided employee responses identified only one primary factor-employee-company relationships. Implications for the corporation include utilizing employee-centric terms on the website in order to reflect employee perceptions of corporate culture.