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    • Goucher College - Verge: the goucher journal of undergraduate writing
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    The Customer Commodity: An Analysis of Power Relations Between Companies and Consumers

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    Verge_5_Ferguson.pdf (128Kb)
    Links to Files
    http://blogs.goucher.edu/verge/5-2/
    Permanent Link
    http://hdl.handle.net/11603/2509
    Collections
    • Goucher College - Verge: the goucher journal of undergraduate writing
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    Author/Creator
    Ferguson, Lucie
    Date
    2008
    Type of Work
    20 p.
    Collection
    journal articles
    research articles
    Program
    Bachelor's Degree
    Rights
    Collection may be protected under Title 17 of the U.S. Copyright Law. To obtain information or permission to publish or reproduce, please contact the Goucher Special Collections & Archives at 410-337-6347 or email archives@goucher.edu.
    Subjects
    Research -- Periodicals.
    Humanities -- Research -- Periodicals.
    Social sciences -- Research -- Periodicals.
    Abstract
    “The Customer Commodity” is the culmination of a semester’s study of commercial surveillance methods. After being given the broader topic of surveillance to research, I looked for a more specific theme that was applicable to my own life. What I found was that surveillance has a very relevant role as a tool of businesses worldwide. It is used to learn about consumers in order to target them more accurately and gain greater profit. This observation and analysis of our purchasing habits affects us as consumers every day, whether we realize it or not. Consequently, I felt the topic was useful not only in defining what surveillance is but in showing that it is germane to anyone who takes part in modern society. After describing and categorizing the surveillance methods of businesses, “The Customer Commodity” looks at the importance of being aware of your data footprint and how it is used


    Goucher College
    1021 Dulaney Valley Road
    Baltimore, MD 21204

    www.goucher.edu

    Contact Information:
    kristen.welzenbach@goucher.edu
    library.goucher.edu/md-soar


    If you wish to submit a copyright complaint or withdrawal request, please email mdsoar-help@umd.edu.

     

     

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    Goucher College
    1021 Dulaney Valley Road
    Baltimore, MD 21204

    www.goucher.edu

    Contact Information:
    kristen.welzenbach@goucher.edu
    library.goucher.edu/md-soar


    If you wish to submit a copyright complaint or withdrawal request, please email mdsoar-help@umd.edu.