Havin' Fun With Supersize Stereotypes: McDonald's Online Marketing Campaign
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Date
2008
Type of Work
Department
English
Program
Bachelor's Degree
Citation of Original Publication
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Collection may be protected under Title 17 of the U.S. Copyright Law. To obtain information or permission to publish or reproduce, please contact the Goucher Special Collections & Archives at 410-337-6347 or email archives@goucher.edu.
Abstract
This is a paper written for English 105 in Fall of 2007. The class focused on American media, and the assignment was to study and analyze a recent marketing campaign. When choosing a subject, I recalled hearing something about McDonald’s “racist websites.” Upon looking further into these half-baked sites, I knew that this particular campaign was too bizarre to leave untouched. In my paper I write about McDonald’s “Havin’Fun” campaign, three micro sites targeted towards specific racial groups. I also cover the history of target-marketing, and the effects such oversimplified representations of race have on the consumer.