Havin' Fun With Supersize Stereotypes: McDonald's Online Marketing Campaign
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Type of Work13 p.
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SubjectsResearch -- Periodicals.
Humanities -- Research -- Periodicals.
Social sciences -- Research -- Periodicals.
This is a paper written for English 105 in Fall of 2007. The class focused on American media, and the assignment was to study and analyze a recent marketing campaign. When choosing a subject, I recalled hearing something about McDonald’s “racist websites.” Upon looking further into these half-baked sites, I knew that this particular campaign was too bizarre to leave untouched. In my paper I write about McDonald’s “Havin’Fun” campaign, three micro sites targeted towards specific racial groups. I also cover the history of target-marketing, and the effects such oversimplified representations of race have on the consumer.