Truly altruistic, or just fitting in: exploring motivations of philanthropic Millennials
Links to Fileshttp://library.towson.edu/cdm/ref/collection/etd/id/50686
MetadataShow full item record
Type of Workapplication/pdf
v, 135 pages
DepartmentTowson University. Department of Mass Communication and Communication Studies
This study reviews the existing literature and research on the Millennial generation and how their participation in collegiate student groups influences their nonprofit support preferences. Although most research revolves around the idea that the Millennial generation is one of the most philanthropic generations, this study reveals how both egotism and altruism impact the decision of this generation to support nonprofits through both community service and philanthropic activities. Drawing on responsive interviews with 19 Millennials from Towson University, research found that the requirement to complete service hours with their groups was a main motivator for their participation. In addition, research showed that individuals in this study benefited from the participation through personal, professional and organizational development. Finally, the forced requirement was explored to determine how the benefits would impact the Millennials’ support of nonprofit organizations in the future. Future research topics and both theoretical and practical implications were also revealed.