ARTICULATING EQUITY: DEVELOPING AN ORGANIZATIONAL DESIGN PROCESS FOR NONPROFIT ARTS ORGANIZATIONS THAT DISMANTLES PRIVILEGE AND BIAS

Author/Creator

Author/Creator ORCID

Date

2017-07-05

Type of Work

Department

Goucher College Welch Center for Graduate & Professional Studies

Program

MA in Arts Administration

Citation of Original Publication

Rights

Collection may be protected under Title 17 of the U.S. Copyright Law. To obtain information or permission to publish or reproduce, please contact the Goucher Special Collections & Archives at 410-337-6347 or email archives@goucher.edu.

Abstract

The fast-changing societal makeup of America urges the leaders of arts organizations with homogenous audiences to cultivate enduring relationships with diverse publics to ensure institutional resilience and relevance. Research confirms that applications of architectural, digital, and graphic design either project an organization’s equitable values to its community or reinforce perceptions of bias. Leaders in the field of design and in the field of audience development share compatible and overlapping frameworks that support holistic, cost-effective, and responsible approaches for arts organizations to build public value across a spectrum of stakeholders. Since the passage of the nondiscriminatory Civil Rights Act of 1964, designers have been active participants in regulating societal inclusion and exclusion in public spaces. Fortunately, leaders in human-centric design have developed methods of evaluation and stakeholder engagement that are readily available for arts administrators to use in order to identify and dismantle real and perceived barriers to attendance and participation. Whereas design regulates individual and social behavior, so too may a designer’s process enable arts administrators to build enduring and meaningful relationships with diverse publics, achieve sustainable outcomes, and better adapt to societal changes in real time. Regardless of a leader’s intent, design is a powerful and determinant factor in those areas.