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dc.contributor.authorEnglis, Paula Danskin
dc.contributor.authorEnglis, Basil
dc.contributor.authorRatinho, Tiago
dc.contributor.authorGroen, Aard J.
dc.date.accessioned2017-09-19T18:48:24Z
dc.date.available2017-09-19T18:48:24Z
dc.date.issued2011
dc.description.abstractMany high tech knowledge intensive entrepreneurial firms tend to focus on their technological capabilities and to develop products that are typically taken to the market using a “push” strategy. In doing so, the firm and its downstream value-chain members push their technology into the marketplace with scarcely a thought of the consumer until after the product is in the hands of the user. The need to bring the consumer’s voice into the startup firm and the business planning process has seldom been discussed. There is however, much debate about the role of business planning and new venture creation and success. Here, we extend this debate and advance our understanding of business planning. Specifically, we investigate the impact of incorporating the “voice-of-the-consumer” (VOC) into business planning as it affects firm survival using longitudinal data from a sample of incubated spin off firms.en_US
dc.format.extent22 pagesen_US
dc.genreconference papers and proceedingsen_US
dc.identifierdoi:10.13016/M2CJ87M31
dc.identifier.citationEnglis-Danskin, P., Ratinho, T., Englis, B. G., & Groen, A. J. (2011). An Ear to the Ground: The Role of the Voice-of-the-Consumer in Firm Survival for Startups. -. Paper presented at 56th ICSB World Conference 2011 "Changes in Perspectives of Global Entrepreneurship and Innovation", Stockholm, Sweden, 1- 22.en_US
dc.identifier.urihttp://hdl.handle.net/11603/5399
dc.language.isoen_USen_US
dc.relation.isAvailableAtUniversity of Baltimore
dc.subjecttechnological capabilitiesen_US
dc.subjectbusiness planningen_US
dc.subjectbusiness startupen_US
dc.subjectconsumeren_US
dc.subjecttechnology knowledgeen_US
dc.titleAn Ear to the Ground: The Role of the Voice of The Consumer in Firm Survival for Startupsen_US
dc.typeTexten_US


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