For 25 years, the IRC has taken an entrepreneurial approach to leveraging new technologies and emerging media platforms to create meaningful connections between knowledge and people. State-of-the-art facilities enable research in 3D visualization, immersive technologies, interactive installations, feature-length films, social media, and mobile device applications. The center is also an educational facility where faculty and undergraduate, graduate and doctoral students engage in real-world, project-oriented, creative and collaborative research to complement learning in the classroom and prepare students for further learning and life after the university. The IRC continues to imagine new directions of interdisciplinary research in combination with technologically advanced media that communicates to and resonates with the general public. You may not have heard of us, but you have probably seen our work.