Verbal Governance, Verbal Shaping, and Attention to Verbal Stimuli
Author/Creator
Author/Creator ORCID
Date
Type of Work
Department
Program
Citation of Original Publication
Catania, A. Charles. “Verbal Governance, Verbal Shaping, and Attention to Verbal Stimuli.” In Behavior Theory and Philosophy, edited by Kennon A. Lattal and Philip N. Chase, 301–21. Boston, MA: Springer US, 2003. https://doi.org/10.1007/978-1-4757-4590-0_16.
Rights
This item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.
Subjects
Abstract
Whence comes the power of words? Citizens of purportedly civilized nations have come under the sway of the rhetoric of demagogues. Soldiers have killed and been killed following the orders of military superiors. Leaders of some religious sects have put people to death for utterances labeled blasphemous or heretical. Leaders of others have taken their own and their followers’ lives with words of salvation on their lips. Yet were my next words to promise you immortality in good health and prosperity in a world of intellectual challenge, amusement, and good fellowship, asking nothing more in return than a portion of your current worldly goods, I doubt you would take up my offer. Some in our culture, however, do give things over to or do things for those who say they guarantee eternal bliss in exchange. Why are so many so susceptible to such verbal behavior?