The Sweat Exchange

Abstract

Technology is changing the way we exercise. A reported $120 million was spent on fitness and sport applications, with an estimated $400 million by 20161. Within this fitness market, there are hundreds of styles of exercise that develop a following. Niche marketing is on the rise creating very specific, narrowly focused networks where like-minded individuals can create an online community. Paul Chaney, principal at Chaney Marketing Group, recently had this to say, “Facebook and Twitter have become incredibly noisy and over-crowded, with much of the content lacking any degree of relevance or depth.