A Multilayered Approach to Public Diplomacy Evaluation: Pathways of Connection

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dc.contributor.authorSevin, Efe
dc.contributor.departmentTowson University. Department of Mass Communication
dc.date.accessioned2024-06-26T13:18:43Z
dc.date.available2024-06-26T13:18:43Z
dc.date.issued2017-10-26
dc.description.abstractThis article presents a multilayered framework, called pathways of connection, as an approach to public diplomacy evaluation. It is well established both in the study and practice of public diplomacy that evaluation is a daunting task, mostly due to the complex and convoluted nature of the concept. To overcome such obstacles, the proposed framework first defines public diplomacy as a foreign policy tool. This definition is then used to state that the only success criterion for a public diplomacy project is its contribution to advancing national interests, regardless of the type of the project or the practitioner country. Second, three layers on which the outcomes of public diplomacy projects can be observed are described by incorporating mainstream international relations theories in the practice of public diplomacy. Third, pathways of connection are introduced to explain how the changes in target audiences contribute to the advancement of national interests.
dc.description.urihttps://doi.org/10.1111/polp.12227
dc.format.extent16 pages
dc.genrejournal articles
dc.identifierdoi:10.13016/m2inuc-hk5y
dc.identifier.citationSevin, E. (2017). A Multi-layered approach to public diplomacy evaluation: Pathways of connection. Politics & Policy, 45(4), 879-901. https://doi.org/10.1111/polp.12227
dc.identifier.issn1555-5623
dc.identifier.urihttps://doi.org/10.1111/polp.12227
dc.identifier.urihttp://hdl.handle.net/11603/34755
dc.language.isoen
dc.publisherWiley
dc.relation.isAvailableAtTowson University
dc.subjectPublic Diplomacy Evaluation,
dc.subjectMultilayered Approach,
dc.subjectPathways of Connection
dc.subjectMeasurement
dc.subjectOutcome
dc.subjectForeign Policy
dc.subjectPublic Opinion
dc.subjectRelational Dynamics
dc.subjectPublic Debates
dc.subjectInternational Relations Theories
dc.subjectTarget Audiences
dc.subjectNational Interests
dc.titleA Multilayered Approach to Public Diplomacy Evaluation: Pathways of Connection
dc.typeText
dcterms.creatorhttps://orcid.org/0000-0002-7837-5000

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