“Call It “Pulling a Trump”: You Don’t Actually Have to Be Winning — Just Look like You Are”

Abstract

Donald Trump has to be the first president-elect in the history of the United States to hit the campaign trail after he won. It’s the dumbest thing I’ve seen in my life: The president-elect, or even a person who is trying to act like he or she wants the job, should be focusing on the transition and learning the ins and outs of the gig, not wasting time retracing the campaign trail. But it’s Donald, so what should we expect? It’s never been about the job; for him it is and has always been about the brand.